Web Scraping Services Market is Poised for Growth Driven by AI and Machine Learning
Web Scraping Services Market |
Web scraping involves extracting data from websites and
converting unstructured web pages into structured data which can be easily
analyzed. This process is gaining popularity across various industries as it
saves time and cost of data entry. Web scraping services provide automated data
extraction from websites, browsers and web APIs which can be further stored in
databases or data warehouses for analysis. The extracted data helps businesses
get insights about their market, customers, products and competitors. Key
industries utilizing web scraping include finance, retail, media and advertising.
The global Web
Scraping Services Market is driven by growing demand for big data
analytics across industries. Large organizations are increasingly adopting web
scraping to gather real-time competitive data and customer insights from
various online sources. Major e-commerce players rely on web scraping solutions
to monitor inventory levels, pricing and product details of competitors. The
media sector uses web scraping for monitoring brand mentions, competitor
analysis and tracking industry trends. Web scraping also finds applications in
research where large amounts of online data is scraped and organized for
different studies. With growing digitalization, more businesses are recognizing
the need to leverage available online data through web scraping services.
The global web scraping services market is estimated to be
valued at US$ 437.19 Mn in 2024 and
is expected to exhibit a CAGR of 6.4%
over the forecast period 2024 to 2031.
Key Takeaway
Key players operating in the web scraping services are Andros North America,
Fábrica de Mermeladas SA de CV, Puratos Group, Herbstreith & Fox GmbH
& Co. KG, Dawn Foods, Dr. Oetker GmbH, Avebe, Kandy, Barker Fruit
Processors Ltd., and Mala€TMs.
The growing demand from e-commerce and digital marketing industries is a major
factor driving the growth of global web scraping services market. E-commerce
giants heavily rely on web scraping to monitor inventory levels, pricing
strategies and product listings of competitors in real-time. Web scraping
empowers digital marketing agencies and analytics firms to gather large
publicly available online datasets for social media monitoring, SEO analysis,
brand mentions tracking and lead generation.
Expansion of web scraping capabilities using artificial intelligence and
machine learning is a key trend in the market. Integration of AI enables web
scrapers to overcome obstacles like captcha, detect patterns to understand
website structure and navigate dynamic websites. ML algorithms help web
scrapers learn from past crawling experiences to optimize the scraping process.
Advancements in AI and ML are making web scraping more accurate, efficient and
applicable to broader sources of online data.
Porter's Analysis
Threat of new entrants: Low barriers
to entry such as low startup costs.
Bargaining power of buyers: Buyers
have moderate bargaining power since there are many web scraping service
providers to choose from.
Bargaining power of suppliers: Data
providers and software developers have moderate bargaining power as they
provide essential tools and datasets.
Threat of new substitutes: Emerging
AI and automation tools pose a threat of substitution in the long run.
Competitive rivalry: Fierce
competition exists among incumbent providers to gain market share through
competitive pricing and value-added services.
Geographical Regions
North America accounts for the largest share of the global web scraping
services market in terms of value due to high demand from industries such as
retail, media, and healthcare. The presence of many service providers and
technology companies in the U.S. and Canada further drives the market in the
region.
The Asia Pacific region is expected to grow at the fastest rate during the
forecast period. This is attributed to growing digitization and presence of emerging
economies like India and China with a huge customer base that demands web-based
solutions. In addition, rising internet penetration promotes the adoption of
web scraping services across sectors in Asia Pacific countries.
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