Web Scraping Services Market is Poised for Growth Driven by AI and Machine Learning

 

Web Scraping Services Market 

Web scraping involves extracting data from websites and converting unstructured web pages into structured data which can be easily analyzed. This process is gaining popularity across various industries as it saves time and cost of data entry. Web scraping services provide automated data extraction from websites, browsers and web APIs which can be further stored in databases or data warehouses for analysis. The extracted data helps businesses get insights about their market, customers, products and competitors. Key industries utilizing web scraping include finance, retail, media and advertising.

The global Web Scraping Services Market is driven by growing demand for big data analytics across industries. Large organizations are increasingly adopting web scraping to gather real-time competitive data and customer insights from various online sources. Major e-commerce players rely on web scraping solutions to monitor inventory levels, pricing and product details of competitors. The media sector uses web scraping for monitoring brand mentions, competitor analysis and tracking industry trends. Web scraping also finds applications in research where large amounts of online data is scraped and organized for different studies. With growing digitalization, more businesses are recognizing the need to leverage available online data through web scraping services.

The global web scraping services market is estimated to be valued at US$ 437.19 Mn in 2024 and is expected to exhibit a CAGR of 6.4% over the forecast period 2024 to 2031.

Key Takeaway

Key players operating in the web scraping services are Andros North America, Fábrica de Mermeladas SA de CV, Puratos Group, Herbstreith & Fox GmbH & Co. KG, Dawn Foods, Dr. Oetker GmbH, Avebe, Kandy, Barker Fruit Processors Ltd., and Mala€TMs.

The growing demand from e-commerce and digital marketing industries is a major factor driving the growth of global web scraping services market. E-commerce giants heavily rely on web scraping to monitor inventory levels, pricing strategies and product listings of competitors in real-time. Web scraping empowers digital marketing agencies and analytics firms to gather large publicly available online datasets for social media monitoring, SEO analysis, brand mentions tracking and lead generation.

Expansion of web scraping capabilities using artificial intelligence and machine learning is a key trend in the market. Integration of AI enables web scrapers to overcome obstacles like captcha, detect patterns to understand website structure and navigate dynamic websites. ML algorithms help web scrapers learn from past crawling experiences to optimize the scraping process. Advancements in AI and ML are making web scraping more accurate, efficient and applicable to broader sources of online data.


Porter's Analysis

Threat of new entrants: Low barriers to entry such as low startup costs.

Bargaining power of buyers: Buyers have moderate bargaining power since there are many web scraping service providers to choose from.

Bargaining power of suppliers: Data providers and software developers have moderate bargaining power as they provide essential tools and datasets.

Threat of new substitutes: Emerging AI and automation tools pose a threat of substitution in the long run.

Competitive rivalry: Fierce competition exists among incumbent providers to gain market share through competitive pricing and value-added services.

Geographical Regions

North America accounts for the largest share of the global web scraping services market in terms of value due to high demand from industries such as retail, media, and healthcare. The presence of many service providers and technology companies in the U.S. and Canada further drives the market in the region.

The Asia Pacific region is expected to grow at the fastest rate during the forecast period. This is attributed to growing digitization and presence of emerging economies like India and China with a huge customer base that demands web-based solutions. In addition, rising internet penetration promotes the adoption of web scraping services across sectors in Asia Pacific countries.

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