Garment Steamer Market is Anticipated to Witness High Growth Owing to Increasing Demand for Fabric Care Products

 
Garment Steamer Market Trends

The garment steamer market is an essential part of the fabric care industry. Garment steamers are electronic appliances that help remove wrinkles and refresh clothes without the use of an iron. These steamers are lightweight, compact and portable, making them a handy alternative to traditional ironing. They use steam to relax fabric fibers and remove wrinkles quickly and efficiently on various types of fabrics like cotton, linen, silk and more. The rising working professional population and hectic lifestyles have increased the demand for easy-to-use fabric care appliances. Consumers prefer steamers over regular irons as they are safer, cause less damage to delicate fabrics and save both time and effort.

The Global garment steamer market is estimated to be valued at US$ 3.95 Bn in 2024 and is expected to exhibit a CAGR of 5.2% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the garment steamer market are Haier Group Corporation, Koninklijke Philips N.V, Rowenta, Chigo, Midea Group Co. Ltd., Conair, Jiffy Steamer, AB Electrolux, Panasonic Marketing Middle East & Africa FZE, Shanghai Flyco Electrical Appliance Co. Ltd, Pursteam, Philips , Rossmann , Ningbo Shuaiwei Electric Appliance Co., Ltd, Conair, Rowenta USA, Black+Decker, Singer, Propress, and Groupe SEB. The companies are focusing on new product launches and innovation to gain a competitive edge.

In terms of opportunities, the rising Garment Steamer Market Trends for multi-functional steamers from both commercial and household sectors is paving the way for product extensions. Many players are introducing garment steamers with additional features like adjustable steam levels, vertical steaming, crease release function and more.

The market is witnessing high growth potential in developing economies due to increasing consumer spending on kitchen and laundry appliances. Leading brands are tapping growth opportunities in Asia Pacific, Latin America, Middle East and Africa by expanding local manufacturing and distribution networks.

Market drivers and restrain

The key driver for the garment steamer market is the growing popularity of fabric care appliances among working professionals and millennials. With increasing work pressure and hectic lifestyles, consumers favor convenient solutions that can save time and effort spent on household chores. Garment steamers help refresh clothes quickly without ironing. This continues to drive the demand from time-starved consumers.

However, high initial costs of certain feature-rich steamers restrain the market to some extent. While basic steamers are affordable, high-end models with additional functionalities come at a premium. This acts as a barrier, especially in price-sensitive developing nations. Lack of awareness about the benefits of steamers also challenges market growth in rural areas of these regions.


Segment Analysis

Garment Steamer Market Regional Analysis is dominated by the household/residential segment as consumers increasingly steam their clothes at home to reduce wrinkles and remove odors instead of visiting dry cleaners. Steaming clothes helps avoid the use of chemical-laden dry cleaning fluids and is considered an eco-friendly alternative. Mid-range and high-end garment steamers that offer more features and better performance are gaining popularity in the household segment. The commercial segment is expected to witness steady growth due to rising demand from laundromats, garment manufacturing units, and hospitality businesses who need to steam large volumes of clothes and linen on a daily basis.

Global Analysis

Regionally, Asia Pacific holds the largest share of the global garment steamer market and is expected to maintain its dominance during the forecast period. Higher adoption of automated steam-based garment care solutions in countries like China, India, Vietnam, Bangladesh, and Indonesia due to their large textile and apparel industries drives the market in this region. Europe holds the second position due to high consumer demand for innovative home cleaning appliances in nations like Germany, UK, France, and Italy. North America is projected to grow at a steady rate owing to the early adoption of technologically advanced products and growing brand consciousness among consumers concerning the care of delicate clothes and fabrics. Central & South America and Middle East & Africa offer lucrative opportunities for market participants to strengthen their positions over the coming years.

Get More Insights on- Garment Steamer Market

About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)


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