Polymer Clay Market Projected to Grow Due to Rising Jewelry Manufacturing Activities

 
Polymer Clay Market Demand 

The polymer clay market comprises the manufacturing and processing of polymer clays which are used in model making, sculpting, pottery and jewelry. Polymer clay is a type of pliable modeling clay which hardens permanently upon heating. It is an attractive material used by artists and craftsman due to its high durability, flexibility and wide range of colors. The clay can be easily molded by hand into any shape and once baked at low temperatures, it becomes a non-toxic rigid material which does not degrade over time.

The global polymer clay market is estimated to be valued at US$ 41.9 Mn in 2024 and is expected to exhibit a CAGR of 5.8% over the forecast period 2024 to 2031.

The market is driven by the growing arts and crafts industry along with rising jewelry manufacturing activities across the world. Polymer clays offer various advantages over traditional clays such as non-toxic, permanent and long-lasting finish. They do not require high firing temperatures also simplifying the production process.

Key Takeaways

Key players operating in the polymer clay market are Polyform Products Company, STAEDTLER Mars GmbH & Co. KG, American Art and Clay Company, VAN AKEN INTERNATIONAL, Makin's USA, Viva Décor, Sculpey (Polyform Products Co.), and Kato Polyclay (Kato Polyclay Company). Key players are focusing on new product launches catering to evolving consumer preferences. For instance, in 2020, Polyform launched a new line of polymer clay called “Premo!” which is easy to condition and sculpt.

The Polymer Clay Market Demand provides significant opportunities for manufacturers in the areas of product innovation. Development ofclay products with diverse texture, enhanced strength and new shapes/sizes can attract more users. There isalso scope for clay products infused with glitter, essential oils or supplemental ingredients.

Key players are expanding globally to enhance their market share in high growth regions. For example, in 2021, Sculpey opened a new production plant and regional office in Hamburg, Germany to better serve the European crafting market. American Art Clay has a worldwide presence through export partnerships across Asia, Australia, Europe and South America.

Market Drivers

Growing popularity of arts and crafts as a creative hobby among adults and kids is a major market driver. According to a survey, nearly 50% of US households participate in arts and crafts activities indicating strong market potential.

Rising jewelry manufacturing worldwide is propelling the demand for polymer clay. The material is extensively used for creating bracelets, necklaces and charms due to its moldability and vibrant color range. The global jewelry market valued at over US$ 280 billion drives the consumption of polymer clay.

Market Restraints

Availability of cheaper substitute modeling clay may restrict the sales of premium Polymer Clay Market Size and Trends products to some extent. Ordinary air drying clays are preferred by casual users and students on account of lower prices.

Strict regulations regarding use of phthalate plasticizers in toy and jewelry applications hinder the polymer clay product innovation. Manufacturershave to find alternatives meeting international safety standards.


Segment Analysis

The polymer clay market can be segmented based on application into modeling clay, molding clay, and others. Within these, the modeling clay segment dominates the market as it is widely used for making models, figurines, and sculptures owing to its soft texture and ease of use. It accounts for over 30% of the total market share.

Global Analysis

Regionally, North America holds the major share of the global polymer clay market owing to the wide scale adoption of polymer clay for various applications such as sculpture arts, model making, figurines in countries like the US and Canada. The region accounts for more than 35% of the total market revenue. Asia Pacific is the fastest growing region due to rising income levels and increasing adoption of polymer clay for various decorative purposes in countries like China, India, and Japan.

Get More Insights on- Polymer Clay Market

About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)


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